"It’s clear from the approaches above that putting a hard number on Ubuntu’s market share is impossible. Canonical seems reluctant to put forward any qualified figure, which is unfortunate–minimally, it would be nice to see an honest attempt at transparent analysis similar to Fedora’s statistics."
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From Measuring Ubuntu’s Market Share, by Christopher Tozzi.
I don’t think that branding it’s important in FLOSS world, as long as you’re using free software, but I agree the user base it’s important: the more users, the healthier community, and this translates in a better product.
